ARX: The Creators of 'The Cheat Machine'
// BY JIM KEEN
WHY ARX WAS CREATED
Every successful invention is created because it solves a problem. In our case, the problem we solve is a very old problem and there have been many attempts to solve it.
For ages, we have been trying to contract muscles against resistance for the purpose of delivering a stimulus to the body so that the body can then produce highly-desirable adaptive responses like increases in strength, muscle development, metabolic conditioning, and more.
But unfortunately we couldn’t come up with a form of resistance that matched the user’s strength. It was always either too little or too much, making our training either inefficient or dangerous.
ARX’s Adaptive Resistance™ Exercise technology solves this problem so completely and so easily that taking advantage of it almost feels like cheating.
In the same way that using a car to more quickly and safely get to your destination may have felt like cheating compared with using a horse and buggy.
ARX Founder and Chairman, Mark Alexander, used to have the feeling of ‘cheating’ after using early ARX prototypes in 2011. Considering he had nearly thirty years of weight training experience at that time, he knew he had something special to offer the world—special enough to completely change the old 20th-century paradigm of “the weight room.”
While the prototype provided Adaptive Resistance™ using a motor system—just like our current equipment—it was very rudimentary and basic compared to what we’ve innovated today. However, it was light-years ahead of the gravity-based tools that had come before.
Fast forward nearly a dozen years of R&D, repeated iterations, and a few hundred machines delivered, and we are now firmly at the forefront of modern strength training.
Enter: ARX, A.K.A ‘The Cheat Machine’
- Phrases like, “Cheaters never prosper”
- Describing someone as “a cheat”
- Cheating on a test
‘The Cheat Machine’ Makes Sense Now, Right?
A Weight is The Real ‘Cheat Machine’
- You can go heavy, but you can’t go for very long, so you’re cheating yourself of muscle damage and metabolic stress.
- You can do negatives for more muscle damage and tension, but you’re cheating yourself of metabolic stress and risking injury from going so heavy.
- You can continue your sets to deep fatigue and high rep-counts, but you’re cheating yourself of mechanical tension and muscle damage because the weights have to be so light.
‘The Cheat Machine’ Confusion Is No More
For more information, please visit ARXFit.com and join the community on Facebook, Instagram and YouTube.